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Delivering the ROADS experience requires industry to adopt a holistic approach; both operations and infrastructure need to be transformed.

ROADS is a Huawei initiative that promises to enhance the five fundamental characteristics of the ultimate user experience – Real-time, On-demand, All-online, Do-It-Yourself, and Social.

Digital transformation creates many challenges which no single player can solve in isolation. To successfully address the challenges, we must be “open” in many senses of the word.