Companies need to provide meaningful, relevant and context-aware experience.
Implement Context as a service to provide meaningful, relevant and context-aware (what, who, where, why and how) experience across all customer touch points, covering entire customer life-cycle and all services that customers consume.
The need to enhance product offerings by bringing in and integrating with new innovative digital service providers is crucial.
The emergence of these digital services also creates a new opportunity to interact with not only customers but users of those digital services.
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