Peter Weill, Chairman & Senior Research Scientist
Stephanie L. Woerner, Research Scientist
MIT Center for Information Systems Research
Just about every big old company is on a digital transformation journey, often without a playbook. In this briefing, we provide a digital transformation playbook—at least the first chapter. We answer the questions: what is digital business transformation, what percentage of firms have transformed, and how do they perform? We also share the four viable pathways for transformation and their pros and cons. The goal is not digital transformation, but rather business transformation using digital capabilities. We call these transformed companies “Future Ready.” We found that Future Ready companies perform better, with 16 percentage points higher margin than their industry average—a huge premium.