The Next Generation Enterprise: Customer Engagement and Digital Ecosystems

What percentage of your firm’s revenues are under threat from digital disruption over the next 5 years?
Whether in the form of new entrants, new business models or a breaking down of industry barriers, digitization will increasingly impact your company’s success in the coming years. The Next Generation Enterprises will have to balance having a deep knowledge of their customer with excellent operational efficiency.
MIT’s Center for Information Systems Research (CISR) heard from over 1000 enterprises on where they stand and on their most important IT-enabled initiatives toward achieving breakthrough performance.

Published on 23 Oct 2017

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