Video

ROADS Social Listening

Over the past 3 months, Open ROADS Community captured the voice of people around the world to better understand how they are discussing the elements of the ROADS experience (Real-time, On-Demand, All-Online, Do-it-Yourself, Social). We analyze 4.5m conversations in English from around the world, looking at the different elements of ROADS, across platforms such as Twitter, Blogs, Forums and more. Today we're going to share with you a snapshot of some of the key findings we've found how they relate to your customers. This social listening exercise is designed to help us better understand which elements of ROADS are important to people, what's driving the adoption of this principle and how the principle is positively or negatively effecting their lives.


Aired on 31 May 2016

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