ROADS Social Listening Research

Digital businesses like Uber, Google Docs, Deliveroo are setting new customer experience expectations with their real-time features and benefits, indicated by people benchmarking other companies against them. 

Real-time functionality is increasing customer satisfaction and ultimately giving companies an edge over their competitors, but it comes at a risk, because if you operations or infrastructure isn’t perfect people aren’t happy.

The expectation for great mobile experiences and the explosion of connected objects with in IoT is driving the ‘All-online’ conversations.

If a company doesn’t have a satisfactory mobile experience, this will upset customers. 

Implementing ‘real time’ is a journey and those who have got on real-time, have seen exponential benefits. Not enough companies are on this journey, but it is important to be on it to repeat the benefits

Published on 14 Jun 2016

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Charlie Lowe

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